Pathfinder for Marketing

Some Print Resources at the Windward CC Library

• Marketing for Dummies by Alexander Hiam (Research Topics Carrel, 28 day loan, HF5415.13 .H468 2004)
• Advertising for Dummies by Gary Dahl (Research Topics Carrel, 28 day loan, HF5823 .D24 2001)
• Born to Buy by Juliet Schor (HF5415.33.U6 S355 2005)
• The Erotic History of Advertising by Tom Reichert (HF5827.85 .R45 2003)

Note: in the WCC Library, try browsing the HF5400 and HF5800 sections in either the Main or the Reference collections.

Search for more books in the library using Voyager

Digital Books (via eBrary and NetLibrary)

• Brand royalty : how the world’s top 100 brands thrive and survive by Matt Haig
• The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo
• Marketing without advertising by Michael Phillips
• The 30-second storyteller the art and business of directing commercials by Thomas Richter

Web Sites

• Advertising Age International
• Advertising and Marketing Review
• Adweek Asia
• Adweek Online
• American Demographics
• American Marketing Association
• Catalog Age Weekly
• Direct
• DMNews.com
• Elrick and Lavidge Marketing Today
• Forecast
• INSIDE 1 to 1
• Kid Screen
• Marketing Competence
• Marketing Online
• Marketing Science
• Marketing Tools
• Musings
• New Magazine
• Pool
• Potentials
• Promo
• Quirk's Marketing Research Review
• Response
• Reveries.com
• Sales and Field Force Automation Online
• Sales and Marketing Management
• Strategy
• Selling Power
• The Weekly Guerilla
• Top Seller Ezine

Videos

(search for more books in the library using Voyager)

Advertising to Minors

• Preventing childhood obesity : health in the balance by the Committee on Prevention of Obesity in Children and Youth (RJ399.C6 I575 2005)

For more resources, including online journal articles, check out the Windward CC Library main page.